TikTok Shop image size guide
Short answer: TikTok Shop product images should be square, upload-ready, and exported as JPG or PNG unless your current Seller Center confirms another format. Use ListingPic to inspect dimensions, aspect ratio, file size, and WebP conversion risk locally before uploading.
TikTok Shop image requirements at a glance
TikTok Shop rules can differ by country, category, and upload flow. Use this table as a safe working checklist, then confirm edge cases in Seller Center.
| Requirement | Working guidance | Status |
|---|---|---|
| Recommended size | 800 x 800 px or larger as a practical target | Confirm in Seller Center |
| Aspect ratio | 1:1 square product image | High confidence working guidance |
| Format | JPG or PNG for final upload | JPG/PNG-first |
| WebP | Readable in ListingPic, but export JPG or PNG before upload unless Seller Center confirms support | Warning / conversion guidance |
| File size | Keep final files compressed and upload-ready | Measurable |
| Region/category rules | Can vary by Seller Center surface | Manual review |
Common TikTok Shop image issues
- Image is not square and may crop poorly in product cards.
- Final file is WebP, HEIC, or another format Seller Center may reject.
- Product appears too small or unclear on mobile search surfaces.
How to fix it
- Export a square version with safe product margin.
- Convert WebP or HEIC workflows to JPG or PNG for upload.
- Re-check the exported file before submitting to Seller Center.
Frequently asked
What image size does TikTok Shop require?+
Use a square product image and treat 800px or larger as a practical working target. Requirements can vary by region, category, and Seller Center surface, so confirm the current rule before publishing.
Does TikTok Shop accept WebP images?+
Treat TikTok Shop uploads as JPG/PNG-first unless your current Seller Center confirms WebP support. ListingPic can inspect WebP locally, but it recommends exporting a JPG or PNG before upload.
Why should TikTok Shop product images be square?+
Square images are safer for product cards, search grids, and mobile surfaces. A non-square image may be cropped, padded, or displayed poorly.
Does ListingPic guarantee TikTok Shop approval?+
No. ListingPic checks measurable image properties locally and flags manual review risks. Final approval depends on TikTok Shop rules in your account, region, and category.