Marketplace image requirements by platform
Short answer: marketplace image requirements differ by platform. Amazon and Walmart usually need strict square, white-background main images; Etsy is more flexible but thumbnail crops matter; TikTok Shop, Shopify, and eBay each have their own size, format, and upload-readiness checks. Use this comparison as a planning table, then run the marketplace checker before uploading.
Requirements at a glance
| Requirement | Working guidance | Source status | What to do |
|---|---|---|---|
| Etsy | 2000px+ practical target | JPG / PNG working formats | Thumbnail crop and product centering |
| Amazon | 1000px+ floor; 1600–2000px safer for zoom | JPG / PNG; TIFF/GIF may appear in Seller Central guidance | White background, product fill, no overlays |
| TikTok Shop | 600–800px+ square working target | JPG / PNG safest for upload | Region/category variability and WebP conversion risk |
| Shopify | 2048 × 2048 px common product-photo target | JPG / PNG / WebP common storefront formats | Performance, theme crop, and zoom readiness |
| eBay | 500px minimum; 1600px+ practical zoom target | JPG / PNG / WebP/GIF depending uploader | Watermarks, borders, and used-item accuracy |
| Walmart | 1000px+ zoom floor; 2000–2200px square target | JPG / PNG/BMP depending marketplace docs | White background, file size, 1:1 ratio, content policy |
What ListingPic can check
- Image width and height.
- Aspect ratio and square-readiness.
- File size and browser-readable format.
What still needs review
- White-background policy and visual product fill.
- Text, logo, watermark, border, and category-specific rules.
- Seller Center or marketplace-region changes.
Sources and verification
Last reviewed: . Marketplace image rules can change by region, category, seller account, and upload surface. Treat this page as working guidance and confirm unusual cases in the current marketplace help center before publishing.
- Etsy Help: Requirements and Best Practices for Images
- Amazon Seller Central: Product image guide
- TikTok Shop Seller Center: listing quality guidance
- Shopify: Website image size guidelines
- eBay Help: Picture policy
- Walmart Marketplace Learn: Image guidelines and requirements
Source status: official marketplace documentation where accessible, plus conservative working guidance for checks that require manual review. ListingPic is independent and does not guarantee marketplace approval.
Frequently asked
Which marketplace has the strictest main image rules?+
Amazon and Walmart usually require the most careful main-image review because white background, product-only content, overlays, and product fill can affect approval or listing visibility.
Can one product photo work for every marketplace?+
Sometimes, but sellers should usually export marketplace-specific versions. A photo that works well on Etsy may need a white square version for Amazon, Walmart, or TikTok Shop.
What can ListingPic check automatically?+
ListingPic can check browser-readable properties such as dimensions, aspect ratio, file size, and format. Visual policies like watermarks, text, and exact product fill still require manual review.
Should old marketplace images be reused without changes?+
No. Re-check the final exported file for each marketplace because crop, file format, background, and file-size expectations can differ.